Love your work AND your life!
As a certified coach and facilitator, former recruiter, and advertising agency veteran, I’ve got tons of expertise to support you as you take steps toward a career that you adore.
About Coach Beryl
In the beginning, a new career can be glorious.
Then something changes.
It’s life, right? Nothing is constant for very long.
Eventually, something goes out of balance. The magic is gone. You feel drained rather than energized.
You want more out of life.
My own career has taken several twists and turns, so I know how these transition points can feel.
I started at an ad agency, where I spent the first 12 years of my career. I absolutely loved it, moving from roles in media to client service to promotional marketing. I worked 80-hour weeks and I had absolutely no life outside of work.
One day, I realized that I loved my work but I hated my life.
I wanted to get married and have a family but I couldn’t see how this was possible if I wasn’t dating. And I wasn’t dating because I had no time because I was always at work.
I tried everything to shift that, including setting up an alarm clock to remind myself to leave the office!
I’d hit snooze.
I spent a lot of time reflecting on this.
Looking back, I began to develop my coaching process at that point.
I decided that I needed to change my environment altogether, so I transitioned to become an executive recruiter in the ad industry.
I loved it! I set good boundaries on my work hours and within a year I was married.
My work was exciting and provided the support I needed as we started a family, eventually having three boys. I was thrilled.
I had successfully pivoted and enjoyed the work immensely, especially how I got to strengthen my relationship-building skills.
Then, after 14 years, the internet drastically changed the executive recruiting world. It was no longer for me.
So, after more internal reflection as well as consultation with a coach, I pivoted again when I finally discovered coaching.
I thought, “I could get paid to do this?!?!”
This was my a-ha moment.
I realized that I could combine my natural abilities and relevant experience with training and certification as a coach—and create a dream career.
In retrospect, I was always destined to become a coach. (How else do you explain the time management workshop I ran for a bunch of fraternity guys in college?!)
I’ve now been coaching for over 10 years, helping hundreds of marketing and advertising professionals get clear on their unique strengths and take control of their future.
I offer a variety of services, including one-on-one career coaching, executive and team coaching, work/life balance coaching, and workshops for working parents.
My guiding principle is that I truly believe that you know yourself best. My role is to help you clear away the clutter so that you can see yourself with more clarity. And then take some giant leaps forward!
You deserve to be madly in love with your work AND your life. Let’s get started!
Beryl is incredibly intuitive and smart, and always knows how to get right to the heart of a matter without wasting time. She’s a pro at thinking outside the box—so is never short on ideas for solutions. I’m feeling so much happier now and much less stressed now that she has really helped me figure out a great plan!
Fun facts about me:
I’m a huge fan of the Chicago Cubs (our dog is named Wrigley).
Also a huge fan of the Fighting Illini! I’ve been accused of bleeding orange and blue!
I eat chocolate every day—must be 72% dark chocolate.
I hiked the Cinque Terra in Italy while six months pregnant.
I’m proud to be a reformed workaholic.
I’m a native California Valley Girl who loves the Midwest.
I almost had dinner with Julia Child and drinks with Robert Mondavi on the same evening. Ask me to tell you the stories!
Making the decision to hire Beryl to coach with me during an incredibly challenging time in my career made the difference between surviving and thriving. She gave me an incredible foundation for moving my career and life forward, and a spirit and confidence to face new challenges with a vengeance. Hiring Beryl was one of the best investments I’ve ever made.
Here’s what uniquely qualifies me to do this work:
Certified Professional Co-Active Coach® from the Co-Active Training Institute, (CTI®), the industry leader in coach training
Certified Facilitator, The Leadership Circle Profile™ Assessment, a proven leadership development tool
Vice President, Tesar Reynes Executive Search, a leader in marketing, advertising, and agency recruitment
Account Director, Foote, Cone & Belding (FCB), international advertising agency. Held additional roles in promotional marketing and media management. Worked with clients such as Kraft Foods, Coca Cola, Nestle, Coors Beer
BS, Advertising, University of Illinois at Urbana-Champaign. Was a founding member and former President of the College of Communications Alumni Association
Ready to dive in? Get in touch to set up a free consultation.